The Michigan Licensed Beverage Assocation (MLBA) and BettorView (formerly KonekTV) have formed a strategic partnership to provide engaging sports and sports betting entertainment to bar patrons, while also providing bars and restaurants with some financial assistance.
BettorView is a digital signage solution and the world’s leading brick-and-mortar for sports betting education, information, and promotions in states that have legalized mobile sports betting. Through their innovative product, establishments display sports betting odds and other related sports and establishment news through existing televisions. This allows patrons to use the information when placing bets through their mobile devices.
“We are excited to join forces with BettorView to help assist our members in any way possible,” said MLBA Executive Director Scott Ellis. “BettorView is offering its product to bars and restaurants for free and will also pay MLBA membership dues for that establishment.”
As mobile sports betting continues to grow in popularity throughout the U.S., and with its coming launch in Michigan, BettorView and the MLBA wanted to ensure that bar and restaurant owners throughout the state have access to the best platform available for their establishments.
“Having owned and operated bars and casinos for decades, I know that on-premise technology often lags the at-home experience. BettorView bridges that divide and brings even better sports betting content and promotions to bar guests than they can get at home,” said BettorView CEO Seth Schorr. “We’ve seen this work in our hometown of Las Vegas and with our national partners, and we are thrilled to bring BettorView to Michigan hand-in-hand with the MLBA.”
Interested bars and restaurants should reach out to BettorView via email at MLBA@BettorView.com.