Terms of Service/Privacy Policy

The Michigan Licensed Beverage Association® (MLBA) respects your privacy. We are committed to protecting your privacy and committed to developing technology that gives you the most powerful and secure online experience. Billing and personal information is encrypted whenever transmitted or received online. Personal information is accessible only to staff, agents, or contractors of MLBA. To protect the security of information supplied, all employees and businesses are provided user names and passwords to access their information.

This privacy statement applies to all Michigan Licensed Beverage Association®-owned web sites and domains. This privacy statement covers personally identifiable information, anonymous data collection and aggregate reporting. Personally identifiable information is any information that is associated with your name or personal identity.

What we collect

During the registration process, the types of personal information you provide  to us may include, name, address, phone, fax, email address, social security number, license number, date of birth, username and password, billing information, transaction, and credit card information. When you browse our web site, you do so anonymously. We do log your IP address (the Internet address of your computer) to give us an idea of which part of our web site you visit and how long you spend there. But we do not link your IP address to any personal information unless you have logged in to our web site. Like many other commercial web sites, the Michigan Licensed Beverage Association® web site may use a standard technology called a “cookie” to collect information about how you use the site. Please go to “Use of Cookies” below for more information.

How we use it

We use your personal information for the following purposes:

• To make the site easier for you to use by not making you enter your personal information more than once.
• To deliver services that you request or purchase.
• To help you effectively complete your educational requirements.
• To help us create and publish content most relevant to you.
• To alert you of product upgrades, special offers, updated information and other new services provided from Michigan Licensed Beverage Association®.
• To provide feedback in an online survey.
• To participate in promotional offers.
• To request assistance or fill out support requests.

Who we share it with

We never sell or rent your personal information. Michigan Licensed Beverage Association® may disclose your personal information if required to do so by law (for example, a subpoena) or regulation, or in good faith to (a) comply with legal processes served on the site, or (b) protect the rights and property of Michigan Licensed Beverage Association®, or (c) where our records indicate fraudulent activity or other deceptive practices that a governmental agency should be made aware of, or (d) where your communication suggests possible harm to others. When you register, Michigan Licensed Beverage Association® will not share your information with third parties without your permission, other than for the limited exceptions already listed. It will only be used for the purposes stated above. We use personal information to reply to inquires, handle complaints, provide operational notices, keep records up to date to notify you via periodic e-mails of technical service issues, specials or other related product/service information. Your information may be shared with agents or contractors of Michigan Licensed Beverage Association® for the purpose of performing services for MLBA.

Internet Commerce

The online commerce at Michigan Licensed Beverage Association® is designed to give you options concerning the privacy of your credit card information, name, address, e-mail and any other information you provide us.  MLBA is committed to data security with respect to information collected on our site. We offer the industry standard security measures available through your browser called SSL encryption. If at any time you would like to make a purchase, but do not want to provide you credit card information online, you may contact a customer service representative over the telephone. Simply call (800) 292-2896 between 9:00 am and 5:00 pm EST, Monday through Friday.

Security of your Personal Information

Michigan Licensed Beverage Association® strictly protects the security of your personal information. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. Your personal information is never shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored in password-controlled servers with limited access.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your username and password, so do not share these with others. We use SSL encryption when collecting or transferring sensitive data such as credit card and personal information. Credit card numbers are only used for processing payment and are not used for other purposes. Our efforts to protect credit card fraud help protect your financial data security. As part of real-time payment processing, MLBA subscribes to a fraud management service. This service gives both you and MLBA an extra level of protection to guard against credit card fraud.

Access to your Personal Information

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time by calling (800) 292-2896 or e-mailing info@mlba.org. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as password and username, before granting access to your data.

Use of Cookies

Our web sites are not setup to track, collect or distribute personal information. Our site does generate certain kinds of non-identifying site usage data, such as number of hits and visits to our sites. This information is used for internal purposes only. The statistics contain no personal information and cannot be used to gather such information. The Michigan Licensed Beverage Association® Web sites use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of MLBA services or Web sites you visit.

Problems or complaints with MLBA® Privacy Policy

We value your comments and opinions. If you have questions, comments or a complaint about compliance with this privacy policy you may contact us at (800) 292-2896 between 9:00 am and 5:00 pm EST, Monday through Friday.